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Ex-Architect, now UX Designer
My Journey to UX

I’m a multidisciplinary designer, researcher, and consultant with a deep appreciation for craft, human connection, and impactful storytelling. With a background in architecture and sustainability, I bring a strong foundation in visual communication, systems thinking, and analytical problem-solving.

Today, my focus is on creating digital experiences that are thoughtful, intuitive, and impact-driven. I draw from my architectural roots to design meaningful interactions that nurture connection between people, planet, and possibility.

My journey evolved towards UX through a deep interest in human-centered design, systems thinking, and storytelling. Through cross-functional collaboration and stakeholder engagement, I deliver user-centric solutions where design excellence aligns with user satisfaction and business impact.

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Education

UX Design Professional Certificate, Google

2025

Masters of Architecture, University of Toronto, Magna Cum Laude

2019 - 2022

Honours of Bachelors of Art, University of Toronto, High Distinction  

Double Major in Architecture Design + History, Theory and Criticism

2014 - 2018

Experience

Designer, SvN Architects+Planners              

October 2022 - February 2025

- Facilitated collaborative workshops and design sprints, iterating in real time based on feedback, constraints, and emerging priorities, applying a user-centered and agile design approach

- Translated complex environmental metrics into clear, visual narratives through diagrams, renderings, and physical/digital models, enhancing comprehension and engagement for clients and cross-functional teams

- Produced story-driven deliverables for client presentations and city approvals

- Designed and implemented an integrated workflow connecting several software platforms, reducing friction in data analysis and enabling scalable, repeatable benchmarking, akin to building an internal design system

- Adapted research and design outputs across multiple scales, from unit layouts to urban masterplans, by aligning spatial and data-driven insights with stakeholder needs and contextual goals

- Led workshops for internal and external users, translating technical data into actionable, user-friendly learning experiences

Artist & Creative Director, Ziada By Design

February 2025 - Present

- Brainstorm, design, and create mixed-media art projects, while managing all aspects of personal branding and marketing, including content creation, filming and directing and management of a professional Instagram page

- Lead creative direction and content strategy for personal art brand, blending traditional craft with digital storytelling

- Produced visual assets across Instagram, growing views by 700% and increasing followers by 39.5% in one month

- Designed and launched installations at art fairs, managing budgets and merchandising

Art Instructor & Curriculum Director, Arthouse Halton       

October 2016 - Present

- Facilitate and organize independent art programs for newcomers and refugees, involving curriculum planning, treasury, marketing and in-class teaching for grades 3-11

- Manage program logistics, budget, and stakeholder engagement to ensure long-term sustainability and success.

Architectural Designer & Marketing Assistant, NXL Architects (currently Dialog)     

January 2019 - July 2019

- Initiated client consultations and site visits to identify design and performance needs during the pre-design planning stage

- Marketed and composed proposals and RFPs, and collaborated with team engineers and clients

Architectural Assistant, B+H Architects  

September 2018 - December 2018

- Prepared architectural and landscape design and construction drawing sets in the CA phase

- Researched materials, appliances and code, conducted on-site analysis, coordinated MEP and landscape drawings

Community Involvement

LCA Graduate-Level Workshops, University of Toronto

2022 - 2024

The Future of Ontario Place Project, Toronto

Research initiative and public campaign to imagine the Future of Ontario Place for all

August 2022

Senegal International Workshop, Dakar, Senegal

Reimagining an adaptive reuse future of CICES. In collaborative design with Senegalese, Québécois, and Spanish students

February 2020

Exhibitions & Publications

NOW: The Upfront Carbon Façade Materials Guide, SvN

April 2025

Technical Mass Timber Through a Lifecycle Lens, Canadian Architect

February 2022

Places of Worship in Brampton’s Employment Lands, Tuff Lab, University of Toronto

August 2021

'Material Bank' and 'Sitopia', Green New Deal

March 2021

Solo Art Exhibition for Black History Month, Burlington Art Gallery

February 2014

Solo Art Exhibition, Corpus Christi School

February 2014

'Paint the Town' Solo Art Project, Burlington Police

November 2013

Awards, Certificates  & Scholarships

Healthier Materials and Sustainable Building Certificate, Parsons School of Design

2023

Technical Lecture: Life Cycle Assessment Workshop, Ontario Association of Architects

2023

OneClick LCA APAC

2022

Travel Grant (England Mass Timber and Circularity Research Trip), University of Toronto

2022

The Bank (1 of 670 chosen projects across North America), Landscape Architecture Foundation

2021

Professor Jeffrey A. Stinson Graduate Student Endowment Fund Nomination, University of Toronto

2021

Green New Deal Superstudio, Project: The Bank

2021

Green New Deal Superstudio, Project: Bermondsey, Sitopia

2020

Travel Grant (Senegal Workshop Adaptive Reuse Site Visit), University of Toronto

2020

Academic Merit Admission Award, University of Toronto

2019

Academic Merit Award and Scholarship, University of Toronto

2018

Recognition of Exceptional Academic Achievement, University of Toronto

2018

Honorary Dean’s List Award, University of Toronto

2015

Entrance Scholarship, University of Toronto

2014

Software

Figma, Miro, Adobe Creative Suite (InDesign, Illustrator, Photoshop), Microsoft Office, Google Suite, Canva, AI Runway Machine Learning

OneClick LCA, Autodesk Revit, Rhino, Vray, Enscape, AutoCAD, ArcGIS (Esri and QGIS), Grasshopper

Languages

English, French, Arabic

Phone

289-828-5431

Email

Social Media

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